UEFA took its first steps into new media in 1998 when UEFA.com was launched as European football's official website. Subsequently, UEFA New Media and then UEFA Media Technologies provided all content and technology solutions to UEFA to ensure the development of European football and to support UEFA's rights exploitation. This strategy allowed innovative, converged media solutions such as live video streaming and near-live mobile content being provided via UEFA.com.
UEFA.com has undergone many changes, and following various relaunches in 2001, 2005 and 2010, the site is now produced in 12 languages – English, French, German, Italian, Spanish, Portuguese, Russian, Chinese, Japanese, Korean, Polish and Ukrainian. The content proposition not only provides extensive coverage of UEFA's competitions and activities, but also innovative integration of sponsor exposure and exclusive features such as the UEFA.com Team of the Year and UEFA Training Ground.
With such standout features as live video, text and data coverage of the UEFA Champions League, the UEFA Europa League, the UEFA European Championship and live coverage from all other UEFA competitions, UEFA.com now regularly attracts more than 15 million visitors a month.
The team behind UEFA.com also successfully delivered the euro2004.com and euro2008.com websites, the latter attracting in excess of one billion page views following its launch in February 2008, and over 42 million visitors from more than 200 countries during the UEFA EURO 2008 final tournament itself. The UEFA EURO 2008 site promised to be 'for the fans, by the fans', encouraging the involvement of users. The site also delivered extensive video material as part of the host broadcasting of the final tournament.